3.0 OFFERS, pricing & commercial strategy
Build Packages That Couples Actually Buy
If your packages are getting inquiries but couples are choosing the cheapest option, asking what the difference is, or going quiet after they see your pricing, this course builds a complete package architecture you can publish this week. In 3 to 5 hours you will build a three-tier package structure with names that do the selling before the conversation starts, a specific inclusions map that prevents scope creep before it starts, a floor price and margin calculation for every tier based on your actual costs, a client-facing comparison document couples can read in under two minutes, and a profitability rules card that governs every quote your business makes from this point forward. This is built for real Australian wedding conditions where couples shortlist suppliers in a single sitting, where scope creep starts the moment inclusions are vague, and where a discount given without a rule behind it is a margin leak that repeats with every booking.
COURSE STRUCTURE
COURSE STRUCTURE
Module 1: Why most packages fail and what you are going to build
Module 2: Name and position your three tiers
Module 3: Build the inclusions map and the client-facing one-pager
Module 4: Build the pricing matrix and profitability rules
Module 5: Build the review system and deploy
Scenario Lab: 3 scenarios (common, stressful, edge case)
Deployment Plan
Who is This
Course For?
Wedding business owners who quote packages directly and want more bookings landing on their mid or premium tier rather than defaulting to the cheapest option
Photographers, videographers, celebrants, florists, stylists, planners, and venue coordinators whose packages produce scope creep conversations, pricing objections, or couple confusion about what is included
Solo operators who have set prices based on what competitors charge and have never calculated the floor price for each package from their own costs
Any wedding business owner whose most profitable package is not their most frequently booked one
Business owners who have given ad hoc discounts and want a rules-based framework that removes the negotiation from the conversation
Wedding businesses preparing for peak season who want a defended package structure in place before the inquiry volume arrives
Photographers, videographers, celebrants, florists, stylists, planners, and venue coordinators whose packages produce scope creep conversations, pricing objections, or couple confusion about what is included
Solo operators who have set prices based on what competitors charge and have never calculated the floor price for each package from their own costs
Any wedding business owner whose most profitable package is not their most frequently booked one
Business owners who have given ad hoc discounts and want a rules-based framework that removes the negotiation from the conversation
Wedding businesses preparing for peak season who want a defended package structure in place before the inquiry volume arrives
The Business Problem it Solves
Couples are defaulting to the cheapest package not because it is the right fit but because the names, positioning, and inclusions do not give them a clear reason to choose anything else
Scope creep conversations happen repeatedly because inclusions are written vaguely and there is no deliberate exclusion list telling couples what is not included before they ask
Margin is leaking on every booking where costs have increased but the published price has not moved, and there is no floor price in writing to catch the next discount request before it is made
Scope creep conversations happen repeatedly because inclusions are written vaguely and there is no deliberate exclusion list telling couples what is not included before they ask
Margin is leaking on every booking where costs have increased but the published price has not moved, and there is no floor price in writing to catch the next discount request before it is made
What Can You do After This Course?
Audit your current package structure against your actual booking data to identify which tier is underperforming and why, so the new architecture fixes a specific problem rather than replacing something without a diagnosis
Name and position three tiers so each one has a clear identity and a defined right-fit couple, so the naming and positioning are doing conversion work before the couple reads a single inclusion
Write inclusions for every tier that are specific about quantity, hours, and deliverables, and write deliberate exclusion lists that prevent scope creep conversations before they start
Calculate your floor price and margin
percentage for every tier from direct costs up, set a minimum margin target in writing, and build a rules card that governs every quote regardless of who makes it or what pressure is applied
Deploy a package review system with scheduled frequencies and trigger events so your packages stay aligned with your costs and your market without requiring a full rebuild every time something changes
Name and position three tiers so each one has a clear identity and a defined right-fit couple, so the naming and positioning are doing conversion work before the couple reads a single inclusion
Write inclusions for every tier that are specific about quantity, hours, and deliverables, and write deliberate exclusion lists that prevent scope creep conversations before they start
Calculate your floor price and margin
percentage for every tier from direct costs up, set a minimum margin target in writing, and build a rules card that governs every quote regardless of who makes it or what pressure is applied
Deploy a package review system with scheduled frequencies and trigger events so your packages stay aligned with your costs and your market without requiring a full rebuild every time something changes
Why is This Course Different?
You do not just learn how to price better, you build your actual package structure during the course with your own business data, and you leave with four working documents ready to publish
It is built for Australian wedding conditions where couples compare three suppliers at once, where the clearest offer wins the call, and where a vague inclusion list creates a scope creep conversation on every second booking
It includes a floor price calculation and a margin target, not just a pricing framework, so you know the number below which no booking will be accepted before any couple asks
Completion requires proof submission and three live scenario tests, so the package architecture is built and pressure-tested before you go live, not just watched and filed away
It is built for Australian wedding conditions where couples compare three suppliers at once, where the clearest offer wins the call, and where a vague inclusion list creates a scope creep conversation on every second booking
It includes a floor price calculation and a margin target, not just a pricing framework, so you know the number below which no booking will be accepted before any couple asks
You leave with a profitability rules card your whole team can follow, not a personal pricing instinct that only holds when you are the one doing the quoting
Completion requires proof submission and three live scenario tests, so the package architecture is built and pressure-tested before you go live, not just watched and filed away
Verified | Tiered | Earned