2.0 SALES & BOOKINGS SERIES

Discovery Calls That Convert

If you are getting inquiries but losing couples on the call because there is no clear structure, no trust built, and no defined next step, this course installs a complete discovery call system you can use on every inquiry from this week. In 3 to 5 hours you will build a working call script with a tested opening framework and questions bank, a trust sequence that moves couples toward yes without pressure, and a live objection map so hesitation never catches you off guard. This is built for real Australian wedding conditions where couples call at night, compare three suppliers before deciding, and make their decision based on how the conversation felt, not just what you charge.

COURSE STRUCTURE
Module 1: Why Calls Fail and What Great Looks Like 
Module 2: Build Your Opening and Questions Bank 
Module 3: The Trust Sequence and Steering Toward Yes 
Module 4: Objection Handling Without Discounting 
Module 5: Closing the Call and Confirming the Next Step 
Scenario Lab: 3 scenarios (common, stressful, edge case)
Deployment Plan

Who is This
Course For?

Wedding planners and coordinators running their own inquiry calls

Venue sales staff and event coordinators handling couple enquiries


Photographers, videographers, and stylists who take their own bookings

Celebrants managing their own client pipeline

Any wedding business owner or manager who speaks directly to couples before a booking is confirmed

The Business Problem it Solves

Couples are making contact but not converting because calls lack structure, go too long, or end without a clear next step


Business owners are discounting or over-explaining because they do not know how to handle hesitation or silence on a call

There is no consistent call experience across the team, which means conversion rates vary depending on who picks up the phone

What Can You do After This Course?

Open a discovery call with a structured framework that sets expectations and builds immediate trust

Use a curated bank of questions to uncover what a couple actually values, not just what they say they want

Steer the conversation toward the next booking step without pressure or awkward silences

Respond to common objections including price, timing, and comparison shopping using a practised map

Review and score your own calls against a quality checklist to improve conversion over time

Why is This Course Different?

You build an actual script during the course, not a list of tips you have to figure out how to use later 


Every question in the questions bank is tested against real Australian wedding couple behaviour, not American sales theory

The objection map covers the specific objections wedding businesses face, including venue comparisons, seasonal pricing, and supplier trust concerns

The course uses scenario practice with real call situations so you are rehearsing, not just reading

You leave with a proof submission that shows you have applied the system, which counts toward your MarryMark accreditation record