2.0 SALES & BOOKINGS SERIES

Inquiry to Booking Workflow

If you are getting inquiries but losing couples to slow replies, messy follow up, or “we will get back to you” limbo, this course installs a simple, consistent booking path you can run every week. In 3 to 5 hours you will build a working pipeline board, a follow up cadence that is easy to stick to, and a weekly sales review pack so every inquiry has a clear next step, owner, and due date. This is built for real Australian wedding conditions where inquiries come in at night, weekends are busy, and you need a system that works even when you are on a wedding.

COURSE STRUCTURE
Module 1: Define your booking path and stages that fit weddings
Module 2: Build your pipeline board and lead capture rules
Module 3: Set your next steps and response standards (call, tour, consult, proposal)
Module 4: Install your follow up cadence and message set
Module 5: Run your weekly sales rhythm and simple tracking metrics
Scenario Lab: 3 scenarios (common, stressful, edge case)
Deployment Plan

Who is This
Course For?

Owner operator (vendor or venue) who wants more bookings without chaos

Business owner with a team who wants consistent follow up and clear accountability

Venue sales manager who needs tours, proposals, and follow up to run on time

Studio or admin manager who oversees the inbox, phone, and lead tracking

Sales and inquiries staff who reply, book consults, and send proposals

Reception or front desk staff who handle calls, walk ins, and tour bookings

Planner or coordinator who fields inquiries and moves couples into a consult

The Business Problem it Solves

Inquiries are not captured or tracked properly, so couples slip through the cracks

Follow up is inconsistent, so couples go quiet and bookings are lost to faster competitors

No weekly rhythm or visibility, so you cannot predict bookings or fix what is not working

What Can You do After This Course?

Capture 100% of new inquiries into one pipeline board within 24 hours of receipt

Move at least 80% of inquiries to a clear next step within 48 hours (call, tour, consult, quote, proposal, or close out)

Run a consistent follow up cadence that delivers at least 3 follow ups over 10 days for every warm lead, unless they opt out or book

Hold a weekly sales review of 20 to 30 minutes and update every open lead with an owner and next action date

Track weekly inquiry to booking performance using the sales review pack and report the numbers in under 10 minutes

Why is This Course Different?

You do not just learn what to do, you build your pipeline board and load real leads into it

You leave with a follow up cadence you can copy and use this week, not vague advice to “follow up more”

You practise three wedding specific scenarios so you can act fast when things get messy

You submit proof of your installed workflow, so this becomes a real business upgrade, not content you forget

It is built for Australian wedding realities: weekend delivery, after hours inquiries, peak season pressure, and high emotion buying decisions